Choosing your staff is a key component of being an effective manager.
When you are hiring persons to work in your store/business, you want to ensure you are promoting your ideals through the right people. Having a person who is not approachable, doesn’t “look the part”, is rude or sarcastic, doesn’t smile, or is generally incompetent will hurt your business.
There are skills and attributes to consider when hiring staff, some of them are:
* Congenial and fun personality; an outgoing individual who appears confident and possess a polite demeanor gives the customer a feeling of comfort. If a customer is comfortable with the employee they are
speaking with, they are more apt to stay and return producing the sales you are looking for.
* An aptitude for managing difficult situations is a good thing. If your employee takes everything to heart, it may be hard to keep that employee feeling comfortable, and this may reflect on the customer.
* An aptitude for presenting merchandise that will help your customer takes a great person. Customers want people who are knowledgeable and can ensure they will get the item they need.
* A strong team player is a good quality in an employee. If your employee cannot work well with others it will be hard on everyone, including the customer.
Choosing your staff correctly will reduce turnover, increase morale and productivity, and make the customers more loyal to your business.
Consider who you are hiring, they represent your company. Happy, long-term employees will bring your customers back again and again.
